Our Research and Creative Work Agenda 2025-2030
The research and creative work (RCW) agenda of the UP CMC Department of Communication Research actualizes the foundational ideas put forth in the vision, mission, and goals of SALIK, the Department’s Hub for Communication and Media Research in the Philippines.
Guiding Principles
- We conceptualize media as “technologies that allow people to communicate over space and/or time” (Hjarvard, 2008, p. 114). As media “mediates” social processes, it functions as (1) a coordinator of human activity that overcomes and transforms distances, both physical and symbolic; and (2) an intermediary that shapes the relations among and between individuals, organizations, and societies (Livingstone, 2009).
- Research is our central undertaking, and all our creative works are informed by research.
- Creative work refers to communication and media artifacts that reference theory and research. Artifacts include advertisements, IEC (information, education and communication) materials, infographics, and audiovisual materials, among others.
- Research refers to studies on mediated human communication that are ontologically grounded in the social/scientific and critical/cultural paradigms.
- Our RCW agenda inquires into people and texts in a mediated context. We seek to understand the communication practices and behaviors of Filipinos, as meaning-makers who influence, and are influenced by, mediated communication environments. We treat media and communication texts as cultural artifacts co-created by people, and cultural products/commodities that are “read” by audiences, in the context of human communication.
Scope
Collect
Like flowers that bloom in unexpected places, every story unfolds with beauty and resilience
Assemble
Like flowers that bloom in unexpected places, every story unfolds with beauty and resilience
Deliver
Like flowers that bloom in unexpected places, every story unfolds with beauty and resilience
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